UA
Platform comparison

Etsy vs Amazon vs eBay vs Shopify — where do you earn more?

Enter your product details — the calculator shows real profit on each platform after all fees.

Etsy
Fee ~12.7% + $0.50
Amazon Handmade
Referral fee 15%
eBay
Final value fee 13.25%
Shopify
$29/mo + 2.9% + $0.30

Product details

Best platform for your product
Shopify
$53.41 profit · 66.8% margin
Etsy
Fees
−$10.50
Profit
$46.50
Margin
58.1%
Monthly
$1,395.00
Amazon Handmade
Fees
−$12.00
Profit
$45.00
Margin
56.3%
Monthly
$1,350.00
eBay
Fees
−$10.60
Profit
$46.40
Margin
58.0%
Monthly
$1,392.00
Shopify
Fees
−$3.59
incl. $0.97 per sale for subscription
Profit
$53.41
Margin
66.8%
Monthly
$1,602.40

* Shopify includes $29/mo subscription spread across your sales volume

Koshman Ecom

Decided on a platform? We'll help you launch

Koshman Ecom helps launch and grow shops on Etsy, Amazon Handmade, eBay, and Shopify. From setup to first sales.

  • Shop setup and configuration
  • SEO optimization of listings and product pages
  • Ads and analytics setup
  • Pricing strategy for your niche

Etsy

Built-in handmade buyer audience
Easy start, no technical knowledge
Built-in search and SEO
High competition
Fees on every sale
Limited branding

Amazon Handmade

Largest audience worldwide
High buyer trust
Prime shipping
High 15% referral fee
Strict handmade verification
Complex requirements

eBay

Massive buyer audience
Flexible listing formats
First 250 listings free
Less suited for handmade
13.25% final value fee
High competition from mass products

Shopify

Full brand control
Low per-sale fees
Unlimited functionality
Must drive your own traffic
Monthly fee $29+
Requires technical knowledge

Etsy, Amazon, eBay or Shopify — which platform to choose?

Choosing a platform is one of the most important decisions for a handmade seller. It affects not just how much you earn, but how much time and resources you invest in growing your business.

Etsy is the best starting point for most handmade sellers. The platform already has millions of buyers searching for unique products. You only pay fees on sales, need no technical knowledge, and can quickly test demand.

Amazon Handmade gives access to the world's largest buyer audience and Amazon's brand trust. But the 15% referral fee and strict handmade verification requirements make it a harder platform to start on.

Shopify is the right choice when your brand is already established or you're ready to invest in driving traffic. Low per-sale fees and full store control make Shopify profitable at high sales volumes.

Koshman Ecom helps open and scale shops on all three platforms. We know the specifics of each and will build a strategy around your product and goals.